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How to Conduct SEO Marketing

You own a website but you’re not getting the web traffic you expect. You know that if you could increase web traffic to your site, your business would flourish. You’ve tried buying mailing lists, hired web marketing firms, and tried other things, but your site is still virtually unknown, and any increase in web traffic is low. I’ve heard this time and time again from clients, and unfortunately, some have paid large sums of money to “experts” claiming to be able to increase web traffic, but have obtained little results. Of course there are web marketing experts who are very good, but they are extremely expensive, and it is very unlikely that you will get them to accept you as a client (yes, the best of best SEO experts who increase web traffic with proven track records actually turn down business every day).

So what can the average online business owner do to increase web traffic? First, look for SEO marketing companies that will take on clients with lower budgets. The lowest budget for a reputable agency is probably around $1000 per month. The budget range is usually listed on SEO company lists. Be sure to look for SEO companies that are listed on reputable sites, for example on SEOmoz there is a list of SEO companies that do not pay to be listed there, but are actually recommended by SEOmoz as experts that really can increase web traffic. Finally, look for a company that makes content the most important criteria. SEO marketing firms hire skilled SEO content writers who write on specific niches.

Content is king on the internet. The more relevant copy you have on your site that is strategically embedded with the right key words, the better your chances of coming up in the top ten during an internet search when those key words are used. I write SEO content for web marketing companies that actually can increase web traffic to their client sites. There is an increase in SEO content writing needed since algorithms at search sites such as Google are becoming smarter, thus they can detect if the text is original, well written, and actually relevant to the website. For example, Google’s latest algorithm is very good at detecting proper syntax and grammar. In the past, there have been many articles written by computer programs altering the content a bit here and some there. The result is usually a very poorly written article. Google is also becoming smarter at determining if a computer program altered existing text, and determines that it is not original. So to increase web traffic properly, you can see the demand for original well written copy is increasing, seo  and so far, only humans who write well, and understand SEO, fit the bill.

Social media has finally come a long way in playing an important role in running SEO campaigns. And now, a new type of social media- Google+ is about to emerge. Google Plus…barely live for two-three weeks, has already sparked speculations among internet marketers about how this latest Google product will impact organic search rankings of websites? Though Google has yet not given any official indication of how SEO is going to be affected by Google Plus, still online marketers are dropping obvious hints about a new turn that SEO things would take. So, how actually SEO marketing services be affected by Google Plus? Well, this article will precisely tell you how.

Foremost reason that is making SEO people consider Google+ as a big game changer for SEO trends is the reason that Google+ is a social media product by Google. Thus, all the websites or blogs being shared through this latest social media site are bound to get a boost on the search engine results. It would be easier to measure social signals from Google+ because Google owns it.

Secondly, as is the case with Facebook’s ‘Like’ button, Google has also followed the suit with its ‘+1’ button. As was with the case of ‘like’ button in Facebook to share content with your friends and community, likewise with ‘+1’ button, the users will be able to share their websites or content.

Next, +1 button is a great way to get your website ranked and this is where things may sound interesting for SEO marketing service providers. Reason being- when someone clicks the +1 button of your website, Google will automatically come to know that your site is relevant and useful. This reminds us that even Matt Cutts in the past did remark that Google very much wants to determine content quality by integrating social integration. And, now that Google+ has been rolled out, Google can now track and gather content quality results from those +1 button clicks.

Another important factor that will largely influence SEO results is the fact that it not only enables you to integrate your Gmail and Gtalk contacts but also lets you import your Twitter and Facebook followers. Thus, all your social media contacts can instantly find your +1 Likes.

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